Face it: you love that chorus of “Oh that is so darling! Where did you get it?” But if you want to live the eco-chic lifestyle, consumerism is out. What to do? Start swapping instead of shopping with a new trend called Swishing. Swishing started in London. Now the push is on to bring Swishing to American shores.

Why “Swishing?”

The dictionary definition: To rustle, as silk.

Swishing has been redefined by London’s Futerra Sustainability Communications.

Swishing: To rustle clothes from friends.