building in Henderson Ky and
2008
Over the course of the 1990s, prompted by Japanese frenzy for denim, old jeans became new kind of antique. He operates Sights Denim Systems out of an old brick He eats his Subway lunch on them. He points to greasy, dirty, crumpled pair of jeans on the couch in his office. He never even asked to be paid for them. The average American owns eight pairs, and last year more than half of all consumers bought another. And he washes them, in cold water by hand, but only twice.
Two days later, after run of chemical washes, resins, handbleaching, handsanding and strategic application of mineral funk, Sights had passable facsimile of Troys previous year, told in denim. Then, in Choe, Levis designer from San Francisco, comes by the companys Selvedge store on Mulberry Street, where Troy works. They wanted to duplicate my hard work and take all these shortcuts on years worth of my life. But week later, Troy caves and sends them in. I dont really think that way, he says. If the word vintage has come to mean so much more. As one of the worn.
They are really gross, he says. But that is the whole idea wanted them to be completely natural. He knows the biography of every tear, from the tattered hem of the leg thats from slipping off the kickstart of my bike to the shredded back pocket where the zipper of his wallet cut it up to the imprint of his favorite pen.
This is how vintage jeans happen Troy Pierce buys pair of new Levis and wears them six days week for more than year. The average American owns eight pairs, and last year more than half of all consumers bought another. vintage happens when companies feel like it when Adidas releases replica of its World Cup soccer shoe in fall when sparkly KISS concert Tshirts from the 1980s go for 200 at SoHo boutiques or when Levis unveils the Celebration Jean, pairs of which will be sold at 501 pop.
He never even asked to be paid for them. They wanted to duplicate my hard work and take all these shortcuts on years worth of my life. But week later, Troy caves and sends them in. They dont smell bad.Time was, vintage jeans happened the oldfashioned way, which is to say crummy and beautiful. As designer in an industry dealing with the same material and same basic shape for the past years, Choes options for innovation are left largely to the realm of character.
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